Create excellenceRolex watchmaking expertise
The ideas and activities that Rolex pursues are underpinned by a core, long-term vision. The concept of sustainable development has always been a cornerstone of the brand: creating watches that are durable and made to last, and working through partnerships, programmes and initiatives for the benefit of future generations.
This is the Perpetual philosophy that Rolex has practised since its founding, driving countless technicians to explore, day after day, year after year. With tenacity and rigour, Rolex continues its quest for excellence.
What Makes a Rolex a Rolex?
Watch on YouTubeThe founding vision of Hans Wilsdorf
Since 1905, Rolex has remained true to the vision of its founder, Hans Wilsdorf, who saw the wristwatch as a product of the future and a symbol of modernity. Hans Wilsdorf overcame three major challenges: creating a small yet precise movement; developing a robust, waterproof case to protect the movement from external elements; and equipping the watch with a self-winding system to make everyday life more convenient for the wearer — thereby transforming the world of watchmaking.
Expertise
Integrated expertise, complete mastery
Pushing limits would be in vain without independence. By integrating and continually refining every area of expertise, the brand sets its own rules and Superlative standards — then surpasses them and sets its sights higher still.
More than 9,000 highly skilled, passionate people design, produce, assemble and test Rolex watches in the brand's Swiss manufacturing sites. Rolex's determination to master every stage of production brings together exceptional facilities, high-value skills and advanced technology.
Oyster Story
Oyster: the name of a waterproof case
“Oyster” evokes water resistance. It also expresses a unique invention: a case of outstanding waterproofness, crafted to protect the movement inside.
The word refers not only to water resistance, but to a case able to withstand every natural element that could hinder the smooth running of a chronometer. This breakthrough also gave its name to the first waterproof wristwatch in history. Ever since, the Oyster has proved its durability while meeting the needs of each era.
Superlative quality
Unique, reliable, rare
We are lifting the veil on our expertise so that you can appreciate what makes a Rolex watch unique. Superlative quality. Precious. Precise and reliable in every circumstance.
Every Rolex watch embodies our pursuit of the unattainable: watchmaking excellence in the service of human endeavour.
Perpetual
Where time meets the movement
Since the invention of its Perpetual rotor self-winding system in 1931, Rolex has converted the wrist's movements into a power reserve and tuned the beat of its watches to the life of their wearers.
The optimal use of energy is a key area of Rolex watchmaking expertise. Engraved on every dial, the word “Perpetual” makes the connection between time and movement.
Rolex House, China World
Visit Rolex House at China World in Beijing
Visit Rolex House at China World in Beijing, where Rolex-trained specialists can guide you through the brand's watchmaking expertise and iconic timepieces.